Knowledge Services - Business Research

Strategy, Market & Business Research

Our business research practice specializes in providing a full suite of qualitative and quantitative market research, business advisory and consulting services. This practice boasts of a 120+ strong clientele including few of the Fortune 500 corporate houses, leading consulting firms, Government agencies, Asset management firms and derives a significant portion of its revenues by repeat business.

Global business model, language capabilities and highly motivated research analysts, with deep-domain expertise, has allowed us to execute projects ranging from simple company profiles to complex strategic market entry projects. Our research capabilities supported by flexible engagement models allow us to nurture deep relationships with clients.

Our approach to arrive at solution is blend of both Primary as well Secondary research. We have subscription as well as experience to work various proprietary and public databases. Through primary research we assist client across B2B and B2C surveys (online and face to face), Focus Group Discussions and Expert Interviews.

Our Industry research services assist clients in gaining in-depth insights on the industry as well competitors and regulations. Services includes, Industry & Company analysis, Market Assessment, Market Sizing studies and Competitive benchmarking.

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We provide solution to client's predicament by undertaking studies such as Market Entry strategies, Diversification Strategy, Feasibility Studies, Market Due Diligence, product concept testing, Brand tracking and Partner Identification Studies. Separately we undertake detailed profiling, including strategies and outlook, of competitors, partners and clients.

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End-to-end Sales and Marketing support is provided to client including Key Account Management, pre-sales support, Social Media Campaigns, Marketing Mix Modeling, Simulated Pricing Models, Brand Equity analysis as well as Customer, Web, Promotion and Marketing Analytics.

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 Enterprise Services
Sutherland Insights
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