Banking & Financial Services Industry

Analytics Overview

A bank’s largest asset is its customer base. However given the competition today, it is important for banks to understand the profiles of their customers and implement customized strategies covering the entire customer lifecycle, including acquisition, value management, attrition, and collections.

Some typical insights for banks which analytics help answer are:

  • What are the various customer profiles in my portfolio and what kind of services/products to Up-sell / Cross-selling to these customers to extract maximum value?
  • Who are the most profitable customers in my portfolio?
  • Who are the customers to be targeted for a campaign and what are the channels to be used?
  • What should be the pricing strategy for my products?
  • What is the risk profile of my customers and how much risk am I willing to incorporate in my portfolio?

Sutherland provides end-to-end solutions covering the entire gamut of marketing/risk/pricing solutions. We combine predictive analytics with process implementation to help banks to target profitable customers, minimize risks/losses, improve customer response and maximize campaign ROIs.

Targeting the right customers with the right offer to improve response and profitability.

Segmentation solutions to help banks design effective customer management strategies.

Risk solutions such as scorecards for loan underwriting and approval or denialy criteria to yield the highest return on investments

These strategies include collection scorecards, intelligent rules, and vendor management to increase the collectibles for each unit of collection effort.

Designing rules to identify and manage fraud in areas such as application, transaction fraud, and more. Apart from analytics, Sutherland also offers reporting and data solutions to help clients improve on their business operations and processes.

Designing, managing and improving the campaign management processes using in-house tools and expertise for cross-selling, up-selling, and other loyalty initiatives.

Expert reporting solutions, from corporate dashboards to branch level performance metrics, using web- based tools and solutions to assess the financial health of the business

Expert data architecture and management solutions to harness the power of data across business functions.

The New Age of Customer Service

The New Age of Customer Service

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Robotic Process Automation: Extending Value in Banking

Robotic Process Automation: Extending Value in Banking

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Less Fraud and a Delightful Customer Experience for a Leading Middle East Bank Using Voice Biometrics

Less Fraud and a Delightful Customer Experience for a Leading Middle East Bank Using Voice Biometrics

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Emiratization Expands Local Workforce with Highly-skilled Women

Emiratization Expands Local Workforce with Highly-skilled Women

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ARM Solution Brings Improved Collections Efficiency and Focus on Compliance

ARM Solution Brings Improved Collections Efficiency and Focus on Compliance

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Better inbound customer service at lower cost for leading prepaid card provider

Better inbound customer service at lower cost for leading prepaid card provider

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Reduce Costs while Increasing Efficiency in your Payment Card Business

Reduce Costs while Increasing Efficiency in your Payment Card Business

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Reduce Costs while Increasing Customer Satisfaction and Maximizing Lifetime Value

Reduce Costs while Increasing Customer Satisfaction and Maximizing Lifetime Value

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Unlocking the Secret to Consistently Higher Sales Conversions

Unlocking the Secret to Consistently Higher Sales Conversions

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Workforce Retention and Experience Drive 98% Service Levels During Busy Tax Season

Workforce Retention and Experience Drive 98% Service Levels During Busy Tax Season

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Quality Workforce Results in Improved Customer Experience for Leading Loan Broker

Quality Workforce Results in Improved Customer Experience for Leading Loan Broker

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Offshore Solution Meets Twin Goals of Lower Costs and Superior Service in Consumer Credit

Offshore Solution Meets Twin Goals of Lower Costs and Superior Service in Consumer Credit

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Integrated Technology Enables Cross-Vendor QA Monitoring for Large Mexican Bank

Integrated Technology Enables Cross-Vendor QA Monitoring for Large Mexican Bank

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From Detractor to Promoter: Raising Customer Satisfaction for Prepaid Card Provider

From Detractor to Promoter: Raising Customer Satisfaction for Prepaid Card Provider

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Focus on the Controllable Drives CSAT Above 90% in Account Processing

Focus on the Controllable Drives CSAT Above 90% in Account Processing

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Accounts Receivable Management (ARM) Outsourcing: An Opportunity Worth Considering

Accounts Receivable Management (ARM) Outsourcing: An Opportunity Worth Considering

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