A bank’s largest asset is its customer base. However given the competition today, it is important for banks to understand the profiles of their customers and implement customized strategies covering the entire customer lifecycle, including acquisition, value management, attrition, and collections.
Some typical insights for banks which analytics help answer are:
Sutherland provides end-to-end solutions covering the entire gamut of marketing/risk/pricing solutions. We combine predictive analytics with process implementation to help banks to target profitable customers, minimize risks/losses, improve customer response and maximize campaign ROIs.
Targeting the right customers with the right offer to improve response and profitability.
Segmentation solutions to help banks design effective customer management strategies.
Risk solutions such as scorecards for loan underwriting and approval or denialy criteria to yield the highest return on investments
These strategies include collection scorecards, intelligent rules, and vendor management to increase the collectibles for each unit of collection effort.
Designing rules to identify and manage fraud in areas such as application, transaction fraud, and more. Apart from analytics, Sutherland also offers reporting and data solutions to help clients improve on their business operations and processes.
Designing, managing and improving the campaign management processes using in-house tools and expertise for cross-selling, up-selling, and other loyalty initiatives.
Expert reporting solutions, from corporate dashboards to branch level performance metrics, using web- based tools and solutions to assess the financial health of the business
Expert data architecture and management solutions to harness the power of data across business functions.