Improved Community & Social Engagement for Petco

Petco is a leading pet specialty retailer that focuses on nurturing powerful relationships between people and pets. Across international offices, Petco specializes in providing first-rate services for today’s pet parents. Part of that commitment to service is providing responsive social channels and a modernized support structure to address daily customer needs.

Integral to Petco’s leading-edge support system is the company’s engaged social presence, as more customers turn to online Petco communities for support.

With Sutherland, a collaborative digital strategy redefined Petco’s support capabilities, while providing an intuitive monitoring tool designed to create a seamless social customer experience.