Design thinking isn’t a fad, a trend, or a new office gizmo. Design thinking is a new approach to diagnosing and solving business problems, and it will become the norm for all business process design as the digital world continues to evolve and embrace new technologies. At Sutherland, our researchers walk in customers’ shoes to understand their everyday lives, their frustrations, and also the things they love. Our designers combine insight with technical possibility, harnessing design thinking principles and prototyping ideas into solutions. And our operations-savvy, and technology-driven development and delivery teams work harmoniously across the design process, ensuring we deliver great experiences at scale.